iPhone 5 pre-orders leave Apple ‘completely blown away’

Macworld Australia Staff
15 September, 2012
View more articles fromthe author

Following an unprecedented response by customers clambering to pre-order the iPhone 5 announced by Apple at a press event on Thursday, a spokeswoman says the company has been “completely blown away”.

One hour after pre-orders for the iPhone 5 went live via online Apple Stores in Australia, the US, UK and Gemrany, the first batch of stock had completely sold out. Now Apple Store shipping estimates a ’2-3 weeks’ waiting period for the second round of pre-orders to arrive after the official release date of September 21.

As Apple Insider points out, last year’s iPhone 4S  took around 22 hours to sell out of the pre-order launch day stock.

In an official statement from Apple obtained by The Loop, spokeswoman Natalie Kerris says Apple has been taken aback by the response:

“Pre-orders for iPhone 5 have been incredible. We’ve been completely blown away by the customer response.”

Customers may still be able to purchase the iPhone 5 on September 21 by going to an Apple Store, with retail outlets set to open their doors at 8am on launch day. Apple fans in London and Australia have already begun to form queues outside Apple Stores in a bid to be the first to get their hands on the new device.

Following the iPhone 5 announcement Apple’s stock is up 1.7 per cent to $694.29 in this morning’s trading, according to Sky News.

Leave a Comment

Please keep your comments friendly on the topic.

Contact us