Apple’s iPhone 5 sales continue to excel, with new comScore data announcing that in just three days the sixth-generation iPhone’s online pre-orders equalled the month-long figures of the iPhone 4S in the US last year.
According to a comScore blog post, “in just its first three days of availability, iPhone 5 U.S. online pre-orders reached 96 percent of the number of iPhone 4S online sales during the entire first month of its release”.
The report believes a growing smartphone market has contributed to the increase, claiming an increase of 24 million smartphone users in the US since the iPhone 4S’ launch has created an increase in potential customers.
ComScore also highlights the drop in smartphone sales between Q1 and Q2 in 2012, suggesting smartphone customers eligible for an upgrade waited for the iPhone 5 to be released.
Apple sold two million iPhone 5 handsets in the smartphones’ first 24 hours of pre-order stock availability, with the iPhone 5′s first shipment selling out within an hour.