Local budget airline Jetstar yesterday rolled out iPads on board – the first airline in the world to implement customised technology for the iOS device to offer a wide range of in-flight entertainment to its customers.
Jetstar says the iPads will be installed with tailored software to display an easy-to-use graphical interface and content management system.
The technology allows customers to access and view the latest release movies, TV shows and music direct, as well as a comprehensive line-up of the latest generation games, e-magazines and e-books..
The iPads have now launched on selected Jetstar flights and will be rolled out across the Australian domestic, trans Tasman and short haul international services from Australia and New Zealand in the coming weeks.
Passengers travelling on flights of more than two hours can hire first- and second-generation iPad models from $10-$15 per flight.
Jetstar will initially roll out 3,000 iPads with plans to release more once the iPads are implemented on Jetstar’s Asia network.
Bruce Buchanan – Jetstar Group Chief Executive Officer – says the iPads offer customers an optimal in-flight entertainment service.
“Jetstar is proud to be the world’s first airline to entertain its customers with cutting-edge iPad technology,” Buchanan explains.
“Jetstar’s iPad roll-out will join other recent innovations like SMS boarding that offer customers flexibility and convenience. As the first Australasian carrier to fly the Boeing 787 Dreamliner, Jetstar is currently assessing what in-flight entertainment options it will offer on these aircrafts from 2013.”
The new iPads have been designed to offer entertianment for all ages by including a range of movies, children’s e-books, music clips, magazines and games with new content each month.
Customers now booking flights with Jetstar will have access to the service.
What do you think of Jetstar’s newly-implemented iPads? Would you hire the device on a flight? Leave your thoughts in the comments section below.