iPad hammering laptop sales, say analysts

Macworld Australia Staff
11 April, 2011
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Cold hard numbers now show that Apple’s iPad is indeed cannibalizing the traditional PC market -cutting into laptop sales in particular.

BusinessWeek reported that global laptop sales have collapsed, from pre-iPad double-digit growth rates to just one percent in the first quarter of 2011. As industry analysts cut PC sales forecasts even further, competition is going to be tougher for computer manufacturers.

BusinessWeek depicts Steve Jobs and the iPad as sending destruction to Taiwan, causing a crisis for both Asustek and Acer (and eventually leading to Acer’s Chief Executive Gianfranco Lanci to suddenly resign). Meanwhile, BusinessInsider reports HP’s consumer PC sales down 12 percent and Dell’s consumer revenue down eight percent.

As a result of the slow growth, PC sales estimates are being downgraded. In March, Gartner cut its 2011 PC unit growth forecast a whole five percentage points, from 15.9 percent to 10.5 percent, according to CNN. Deutsche Bank analyst Chris Whitmore likewise reduced his non-tablet PC unit growth rate estimate for 2011 from nine percent to a terribly low four percent, according to AppleInsider.

The cause? You guessed it. Whitmore estimated that around 30 percent of iPad owners are using it as a laptop replacement, rather than a supplement. Morgan Stanley analysts also confirmed this trend in September, reporting that the iPad cannibalized 25 percent of the laptop market since the tablet was first announced.

Even worse news for PC makers is that the tablet market is only growing faster. eMarketer, as quoted in BusinessWeek, estimates a 178 percent growth rate for tablets this year, with Apple maintaining a 74 percent share of the market.

Perhaps Steve Jobs’ post-PC era truly already has begun. Computer manufacturers are now racing to get their iPad 2 alternatives into consumers’ hands.

But while the good old laptop is definitely down, it’s not out for the count yet. Gartner expects PC sales to rebound this year. The introduction of Windows 8 may also do a lot to revive the PC market. And the latest laptop-friendly processors, AMD’s Llano and Intel’s Sandy Bridge, are already doing much to generate buzz, perhaps even supercharge PC sales.

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  1. Michael says:

    I now travel with my iPad, so that meant that I updated my 15″ MBP with a larger, heavier and less travel friendly 17″ MBP.

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