The research went further, finding 16% of iOS users who opened a phisihing email actually took the bait and opened a potentially dangerous link. Only 12% of Android users did the same.
According to other research from Verizon, 95% of espionage attacks and 80% of all malware attacks are launched through phishing campaigns. There are several factors at play when looking at what makes a successful phisihing attack. These inclide including the phishing lure in the message, the sophistication of the email, the date/time it was sent, and the target’s technical acumen. Verizon’s 2015 Data Breach Investigations Report found almost 50% of recipients open emails and click on phishing links within the first hour with the median time-to-first-click averaging 1:22.
When it comes to the types of emails that are clicked, those technical in nature are the most often opened with consumer-focussed emails less likely to be opened.
You can read the full report here [PDF link].