Internal email thread between Apple execs reveals plans for 7in iPad

Macworld Australia Staff
5 August, 2012
View more articles fromthe author

An internal email thread between Apple executives Eddy Cue, Tim Cook, Scott Forstall and Phil Schiller discussing the idea of a 7in iPad was released as evidence in yesterday’s court proceedings at the patent trial between Apple and Samsung in the US.

The subject of the email read: Size matters and in it, Apple Senior Vice President of Internet Software and Services Eddy Cue writes to current Apple CEO Tim Cook, iOS Software Chief Scott Forstall and Marketing Chief Phil Schiller, referencing a conversation he’d had about the possibility of a 7in iPad with then CEO Steve Job:

“Having used a Samsung Galaxy I tend to agree with many of the comments below (except moving off the iPad). I believe there will be a 7″ market and we should do one. I expressed this to Steve several times since Thanksgiving and he seemed very receptive the last time,” Cue writes.

The email was turned in by Samsung as evidence that Apple keeps watch over the products made by rival companies in peer markets to determine its own business strategies and product designs – a line of defense employed by Samsung to counteract Apple’s claims of patent infringement.

Samsung is arguing that Apple cannot claim originality of its  products because they are inspired by competitor designs, which is a common practice in the consumer tech industry, according to Samsung.

Samsung and Apple are scheduled back in court on Tuesday.


Leave a Comment

Please keep your comments friendly on the topic.

Contact us