Interest in The Daily newspaper declining

Tim Grey
7 April, 2011
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Interest in News Corp’s iPad-exclusive newspaper The Daily is tanking, according to an analysis by Nieman Journalism Lab.

Time recently reported that a study found the number of tweets posted from within the app has been ‘rapidly declining,’ concluding that an increased number of tweets corresponds with an increased readership (or the other way around).

The data doesn’t look good for The Daily,” posted Joshua Benton on the Neiman Lab site. “Its activity on Twitter seems to match my own perceptions of how they’re doing — an early rush of excitement; a decline as people lost interest and the app struggled with technical problems; a plateau once the tech got sorted out; and then another decline once the app started charging users.”

Benton’s analysis revealed that only 6, 026 tweets were generated by the Daily app in the two months he studied, with a steady downward trend.

“On its first full day of release on February 3, The Daily generated 387 tweets. A week later, the number was 209; a week after that, 104,” he pointed out.

Despite this discouraging trend, it’s fair to point out that only a fraction of users reading the app would use it to post to Twitter, but despite the incomplete data, it’s a discouraging trend for the world’s first tablet newspaper.

News itself remained willfully ambiguous, and would only confirm that app downloads were in the ‘hundreds of thousands.’

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