In a blog post outlining the change, design director Ian Spalter said the company has been considering a redesign for a while as a way to modernise the overall aesthetic.
Gone is the retro logo, which was an ode to Polaroid instant cameras of years past. It’s been replaced by a flat, minimalist icon that ranges from dark purple to a hint of bright orange behind an outline of a camera.
There aren’t any changes to how you navigate through Instagram, though the reduced peripheral colours make the images stand out better.
Why this matters: Flat design and splashy colours are all the rage. While you may weep for the nostalgia of the old logo, Instagram is a major international brand that needs to appear up-to-date with the latest trends. The interface changes are certainly welcome as they put more focus on the photography, which is what you came to Instagram for anyway.