Instagram unveils revamped icon and interface tweaks

Derek Walter
12 May, 2016
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No, your eyes don’t deceive you. The Instagram logo really does look dramatically different.

You’ll notice the new icon, along with a reworked app interface, when you get the newest update to the Instagram app for iOS and Android.

In a blog post outlining the change, design director Ian Spalter said the company has been considering a redesign for a while as a way to modernise the overall aesthetic.

 

Gone is the retro logo, which was an ode to Polaroid instant cameras of years past. It’s been replaced by a flat, minimalist icon that ranges from dark purple to a hint of bright orange behind an outline of a camera.

There aren’t any changes to how you navigate through Instagram, though the reduced peripheral colours make the images stand out better.

instagram interface

Why this matters: Flat design and splashy colours are all the rage. While you may weep for the nostalgia of the old logo, Instagram is a major international brand that needs to appear up-to-date with the latest trends. The interface changes are certainly welcome as they put more focus on the photography, which is what you came to Instagram for anyway.

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