Melbourne’s Etihad Stadium launched a new mobile app for iOS and Android at the weekend’s A-League soccer clash between Melbourne Victory and Adelaide United, enabling fans to receive in-seat catering.
The QkR mobile technology, created by MasterCard in collaboration with the Commonwealth Bank, requires users to download the free app and scan the QR code on their seat to initiate an on-screen food and drink menu. Spectators then pay online using their credit card and wait for the waiter to arrive with their meal.
In a press statement Etihad Stadium CEO Paul Sergeant welcomed the new technology.
“Fans can drive into an underground car park on a wet day, take a lift to their seat, watch the game under the comfort of a roof oblivious to the weather, and now order and purchase food and beverage without leaving their seats,” Sergeant said.
The trial on Friday allowed up to 5000 patrons to use the service, however reports are yet to examine how it performed.