Hundreds wait in line as iPhone 4 goes on sale in Japan

Agam Shah
24 June, 2010
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The iPhone 4 went on sale in Japan on Thursday morning, as Japanese customers who waited in long lines became among the first to purchase the latest smartphone from Apple.

Hundreds of people waited in lines outside a Tokyo store owned by operator Softbank Mobile and Apple’s Ginza outlet, including some people who had camped out overnight in anticipation of buying the new phone, the Nikkei Keizai Shinbun newspaper reported on its English Web site. The iPhone 4 went on sale at 8am, Tokyo time.

Starting today, the iPhone 4 will initially be available in the US, France, Germany, the UK and Japan, followed by other countries. By the end of September, the handset will be available in 88 countries.

The iPhone 4 has already been declared a success prior to the device’s availability in stores, but not without some hiccups. Apple and its US carrier partner AT&T started taking iPhone pre-orders on 15 June, but a big rush caused online ordering systems to collapse, leaving potential buyers frustrated and angry.

AT&T suspended taking orders the next day and Apple apologised to users, saying that demand for the iPhone 4 was “far higher than we anticipated”. Apple and AT&T had taken orders for more than 600,000 iPhones, Apple said.

Lines started forming days in advance outside stores in Japan and the US to purchase the device.

“First of all, the screen is so beautiful that you can’t even see the dots,” said Manayabu Ishiyama, who stood in a line outside a Softbank store in Tokyo. He was looking to upgrade from an iPhone 3G S.

Would-be iPhone 4 owners line up at an Apple Store in Chicago on Wednesday night. (Photo by David Chartier)

People also lined up outside an Apple store in Boston a day ahead of the iPhone launch. Rain was forecast in the city for Thursday morning.

“I realise there are more important things going on in the world right now, but it’s kind of fun to be out here,” said Curtis Glavin, who was first in the Boston line.

The iPhone 4 is thinner than its predecessors. The device is 9.3mm thick, about 24 percent thinner than the iPhone 3GS. A 3.5-inch display shows images at a 960-pixel-by-640-pixel resolution, and about four times as many pixels in the same amount of space than earlier iPhones.

The device includes a front-facing video camera for videoconferencing, a faster processor and improved multimedia capabilities. It promises longer battery life compared to earlier models, offering seven hours of talk time and six hours of Web browsing time over 3G networks. It also offers 10 hours of browsing over Wi-Fi networks, 10 hours of video playback and 40 hours of music listening.

The phone is powered by an internally developed A4 chip, which includes an Arm-based processor. The phone has a Micro-SIM tray on the side.

The new chip and front-facing video camera add strong multimedia capabilities that earlier models lacked. The smartphone will be able to record 720p video at 30 frames per second. For videoconferencing, Apple has introduced the FaceTime application for video calls, which will work over Wi-Fi networks for now. Apple CEO Steve Jobs has said the company “needs to work” with carriers for the application to operate over cellular networks.

The phone will run iOS 4, which brings multitasking capabilities to Apple’s phones. Previous phones were able to run only selected applications at the same time.

Sumner Lemon, in Singapore, contributed to this story.

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