Google to rebrand Picasa and Blogger

Tim Grey
6 July, 2011
View more articles fromthe author

Google is tipped to be planning to dump the Picasa and Blogger brand names in a move to further unify its new social networking service Google+ into its suite of products.

While Picasa and Blogger are set to change names within six weeks, the services aren’t going anwhere, reports Mashable. Instead, the photo sharing site and blogging platform will be known as Google Photos and Google Blogs respectively.

A number of other Google brands are also expected to be given an overhaul in the renaming frenzy, although YouTube – which the company purchased in 2006 and eventually superseded Google’s in-house video sharing platform, Google Video – is not expected to be affected.

The rebranding is tipped to coincide with the public launch of Google+, which is currently running on an invite-only beta service, in four to six week’s time.

The move to integrate its disparate services – photo sharing, blogging, its chat and video calling services, Gmail, Google Docs and YouTube – with Google+ would (if successful) make for a powerful social networking platform that would put Google in a formidable position to compete with its most significant rival, Facebook.

A Google representative told Macworld Australia the company doesn’t comment on speculation or rumours. We’ll keep you posted with more news as it comes to hand.

Leave a Comment

Please keep your comments friendly on the topic.

Contact us