Google Maps sparks 29% rise in iOS 6 adoption

Ashleigh Allsopp
20 December, 2012
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The launch of Google Maps in Apple’s App Store last week has boosted iOS 6 adoption by 29 percent, new data reveals.

When iOS 6 launched in September, many iPhone, iPad and iPod touch users decided not to update to Apple’s new mobile operating system because of the widely criticised Maps app, which replaced Google Maps as the native mapping service on Apple’s devices.

On Thursday, those who were waiting for Google Maps to reappear got the good news that Google Maps had arrived, and Google has announced that the app was downloaded more than 10 million times in just 48 hours.

Initially, data collected by Chitika Insights showed just a 0.2 percent increase in iOS 6 adoption within the first 24 hours of Google Maps for iPhone’s availability.

But the latest data from mobile ad exchange MoPub suggests that consumers waited until the weekend to update their Apple devices to iOS 6, with a total growth of 29 percent recorded between Tuesday 11 December and Saturday 15 December. MoPub gets its data from its one billion ad impressions a day across 12,000 apps and dozens of networks.

Apple Maps was blasted upon launch for its inaccuracies, poor quality imagery, lack of transit directions and more, which led CEO Tim Cook to issue a public apology little more than a week after the app was launched. Cook said that Apple’s Maps would improve with time as users reported problems, but advised users to turn to Microsoft’s Bing, Google’s web app, or other mapping services in the meantime.

Despite the warm welcome received by Google Maps for iPhone last week, though, one analyst has said that the app’s return to iOS may not be permanent, and that Apple may decide to decline future iterations of the app when its own Maps app has been improved.

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