Google Buys Picnik: 6 Unanswered Questions

Australian Macworld staff
3 March, 2010
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Google this week announced the acquisition of Picnik, a photo editing Web site. The move is not surprising considering Google’s focus on promoting Web apps and the company’s upcoming Google Chrome OS.

Picnik will also be a great complement to Picasa, Google’s photo storage and sharing site. In some ways, Picnik already integrates with Picasa, along with Flickr, Facebook, and anywhere else you can find an image online.

What is surprising is that Yahoo didn’t grab the service first, especially when you consider that you can use Picnik’s photo editing tools right inside Yahoo Mail – a feature not currently a part of Gmail.

So that’s what we do know about Google’s purchase of Picnik. But there are still a lot of unanswered questions about Picnik’s future and how it will fit into Google’s vast collection of Web-based services. Here are a few things we’re wondering about:

What about Picasa?

Picasa isn’t just a photo storage and sharing site; It also provides a free desktop application for basic photo editing. Picasa offers some features that are very similar to what Picnik offers, such as cropping, red eye correction, photo coloring effects, and retouching photos.

But you can also use Picasa’s desktop app to print and email photos; buy personalised photo cards, books, and prints from providers like Kodak, Snapfish and Walgreens; send photos to Blogger; upload photos from your hard drive; and create slideshow movies with a soundtrack.

So what will happen now? Will Picnik be re-branded as Picasa and still include the free desktop application? Will Picasa desktop features be integrated into the Picnik Web app or vice versa? It’s all unclear at the moment, but hopefully we’ll find out soon.

What will happen to Picnik’s premium features?

Almost everywhere you look on Picnik’s site, there are ads encouraging you to upgrade to the premium features for as little as US$2.08 a month. These features include more image effects, layering, advanced editing tools, and the ability to connect to more than one photo sharing service – Flickr, Facebook, Picasa – at a time.

With Google’s emphasis on providing free tools to empower the masses, will the company drop the paywall and open up Picnik’s premium services to everyone for free?

Will you have to sign up?

Although you can create a Picnik account, the site does not require you to sign up to use its non-premium features. Will Google keep that the same or will you have to use your Google account or existing Picnik account to use the service?

What new features and integration are coming?

Google said in a blog post that it “would like” to continue supporting Picnik integration with non-Google services like Flickr, Facebook and Yahoo Mail. But Google also said the company would be working hard on integration and new features.

So what does this mean? Will it turn out that Google won’t be able to support other services after all (even if they “would like to”)? It will also be interesting to see what kind of new features Google adds to Picnik. YouTube video editing perhaps?

Will Picnik go mobile?

There are already photo editing applications for Android, such as PicSay and Mobile, so why not add Picnik to the mix? If a Picnik app had deep integration with photo services like Flickr, Picasa, and Facebook, something that PicSay and lack, Picnik mobile would have an advantage.

If a Picnik mobile app is in the works, will it also come to competing mobile platforms like the iPhone, Blackberry, and Windows Phone 7 Series or would Picnik mobile remain exclusively on the Android platform?

Will Picnik’s Premium Pop-Ups influence Google?

Google offers a premium storage service that is shared between your Gmail, Google Docs and Picasa accounts. You already get a substantial amount of free storage space in each service, but you can add as little as an extra 20GB for US$5 a year or up to 16TB of storage for almost US$4100 a year.

Right now, these offers are fairly invisible and stay out of your way, but will Google adopt Picnik’s method of having a storage pop-up appear every time you open a new window, Gmail message, or document? It sounds unlikely, but if it worked for Picnik maybe Google would be tempted to adopt this strategy.

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