Google and LEGO bring building blocks online

Macworld Australia Staff
27 June, 2012
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Google has launched Google Build, an in-browser block building application in Australia and New Zealand to celebrate LEGO’s 50th anniversary.

The LEGO Australia and Google collaboration offers users a blank plot of land to build and publish the creations of their choice from eight trillion different LEGO bricks.

The new LEGO builder is a “3D building experience would not have been possible a couple of years ago” according to Google Australia and New Zealand’s Product Marketing Manager, Lockey McGrath.

“We made the bricks with WebGL, which enables powerful 3D graphics right in the browser and demonstrates the upper limit of current WebGL graphics performance,” McGrath added.

The LEGO builder’s published builds are visible on a LEGO version of Google Maps, with each a plot of land associated to an Australian or New Zealand street address.

For the childish at heart you can build for free at


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