Geneva Motor Show marks CarPlay’s official launch

Madeleine Swain
5 March, 2014
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As expected Apple did use the Geneva Motor Show to launch its new CarPlay (formerly known as iOS in the Car) initiative.

On Monday, Mercedes-Benz and Volvo showed off  Apple’s latest endeavour. And on Tuesday, Apple’s marketing chief of iOS appeared on stage with the chairman of Ferrari, Luca Cordero di Montezemolo, and introduced Ferrari’s CarPlay implementation in an updated four-seat Ferrari FF grand tourer.

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Joswiakat the Ferrari launch. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimised distraction. We have an amazing line-up of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

Features of the initiative include “an incredibly intuitive way to make calls, use Maps, listen to music and access messages with just a word or a touch. Users can easily control CarPlay from the car’s native interface or just push-and-hold the voice control button on the steering wheel to activate Siri without distraction,” says Apple’s press release regarding the launch.

Clearly attempting to negotiate the increasing problems and concerns that drivers and road authorities across the globe have concerning accidents caused by driver distraction, Apple is emphasising CarPlay’s intuitive nature.

“Once iPhone is connected to a vehicle with CarPlay integration, Siri helps you easily access your contacts, make calls, return missed calls or listen to voicemails. When incoming messages or notifications arrive, Siri provides an eyes-free experience by responding to requests through voice commands, by reading drivers’ messages and letting them dictate responses or simply make a call.”


CarPlay interface in Ferrari's FF grand tourer


Siri can also be utilised integrated with Maps, so that instead of taking your eyes off the road to check where you’re going, “you can simply ask Siri and receive spoken turn-by-turn directions, along with Maps, which will appear on your car’s built-in display”.

The feature also gives access to music, podcasts, audiobooks and iTunes Radio, where you can again use Siri to perform your selections. Plus, CarPlay supports a number of third-party apps, such as Spotify and iHeartRadio.

CarPlay is available as an iOS 7 update and works with Lightning-enabled iPhones, including the 5s, the 5c and the 5.




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