For those who like to watch… Apple videos of the new iPhones

Macworld Australia Staff
17 September, 2013
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Last week, Apple released a handful of flashy videos on its YouTube channel. Among them were one for the iPhone 5c…

… and one highlighting the upgraded camera facilities for the high-end iPhone 5s.

And now Apple has released a new ad, called Plastic Perfected, lauding the qualities of the aforementioned 5c and lavishing lots of love on its colours and materials in a seamless and sensuous minimalist display. All very drippy… or should that be trippy?

And it’s all put together with no dialogue, but featuring the song ‘Rill Rill’ by Sleigh Bells.

The iPhone 5c became available for pre-orders last week, with some carriers already shipping the device, but several unlocked models are experiencing a slight delay. The expected delivery date for these is now 25 September.

by Macworld Australia staff


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