Flap off!

Madeleine Swain
18 February, 2014
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Macworld Australia reported last week how gamers across the globe responded to Dong Nguyen’s decision to remove his incredibly popular game, Flappy Bird, from the Apple App Store.

We also noted how the beleaguered Nguyen’s move brought the opportunistic vultures savvy-minded souls out of the woodwork, with owners of iOS devices with the game uploaded almost immediately offering their iPhones on eBay, with ludicrous amounts of money being requested for them.

And we made mention of the fact that this wasn’t the only area where opportunism was rearing its unattractive head – Apple’s App Store was also suddenly awash with swiftly cobbled together copies and rip-offs of the game.

Now it seems Apple has had enough of that. MacRumors is one of the outlets reporting today that the Cupertino California company has started actually rejecting games it sees as trying to cash in. Such behaviour does actually contravene App Store guidelines, the previously not particularly famous guideline 22.2.

TechCrunch reports the experiences of a developer who attempted to release an app called Flappy Dragon over the weekend, only to fall foul of this guideline.

His app application (that’s not a stutter, BTW) was rejected with the following statement from Apple.

Flappy Cat:Pirate is OK, Flappy Dragon, not so much...

22.2 Apps that contain false, fraudulent or misleading representations will be rejected. We found that your app, and/or its metadata, contains content that could be misleading to users, which is not in compliance with the App Store Review Guidelines. We found your app name attempts to leverage a popular app.”

While a few apps squeezed through unchallenged, such as Flappy Pig, Flappy Cat: Pirate and Flappy Puppy, according to various Twitter comments, other app developers trying to use ‘flappy’ in their titles found their work rejected at the weekend.

MacRumors suggests that one workaround is to simply drop the ‘flappy’ bit and use a different name, pointing to the game Flappy Bee, which was an early clone accused of stealing at least some of its artwork.

It’s still on the App Store, but was updated on Valentine’s Day and now calls itself Jumpy Bee.

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