Facebook launches App Center in Australia

Macworld Australia Staff
10 July, 2012
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Facebook’s App Center has landed in Australia and six other countries, about a month after the US release, with more set to come in the following weeks.

The social network’s app store is now available in Canada, India, Ireland, New Zealand, South Africa and the UK, with Brazil, France, Germany, Russia, Spain, Taiwan, and Turkey to receive the update in the “coming weeks” according to a Facebook Developer Blog.

“The App Center lists high-quality apps based on user feedback and orders them based on what a person is most likely to enjoy and the popularity in their country,” Facebook software engineer Drew Hoskins said in the blog.

The launch is a move to reach a greater percentage of Facebook users, with 80 percent living outside the US and Canada. The new App Center icon is located on the left-hand side of Facebook users’ browser screens under ‘Apps’ and also available via the navigation bar in Facebook’s iOS and Android apps.

Facebook is asking for submissions before July 13 from developers hoping to feature their apps on the Facebook pages of users in the next wave of countries.

A new localisation tool on the App Dashboard has also been launched by Facebook developers, enabling app developers to appear in a variety of languages in the App Center.


One Comment

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  1. Justin says:

    Why would you launch in the U.S. first when 80% of your market is outside it? It doesn’t seem logical. Facebook could have just as easily released it to everyone at the same time instead of giving its home country preferential treatment.

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