Facebook adds photo drag-and-drop to desktop app

John P. Mello Jr., TechHive
26 December, 2012
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If you’ve ever uploaded a photo to a Facebook status update from your desktop, you’re well aware of the number of steps it takes to do so.

You’ll also be glad to know that the social network has eliminated those steps and replaced them with simple drag-and-drop technology.

You can grab a photo on your desktop, drag it to the photo icon below the status update box, and watch your image upload to the site without fuss or muss. Better yet, you can drag and drop multiple photos to a post without going through the rigmarole of creating an album.

Prior to the drag-and-drop change, it could take up to six steps to upload a photo to Facebook from the desktop.

Desktop members’ convenience

Many of Facebook’s photo initiatives in recent times have been aimed at mobile users, which it sees as an important growth area, as the purchase of photo sharing service Instagram for US$1 billion illustrates.

However, only 14 percent of Facebook’s ad revenues came from mobile users during the quarter that ended Sept. 30, and a little more than 100 million of its billion members are mobile-only users.

That means lots of people are still accessing the social network through desktops, so keeping them happy probably makes good sense.

After all, happy members are “sticky” members, and sticky members are good for advertising. As Ingrid Lunden, writing for TechCrunch, noted, making photos easier to upload is an important part of increasing engagement and time spent on Facebook.

“And engagement and time spent on the site, of course, are crucial metrics for the ad-funded service,” Lunden added.

Privacy review reminders

Facebook has also begun reminding its members to review their privacy settings. When users visit their Facebook status page, they’re seeing this message:

“As the year comes to an end and we continue to improve tools like search, we’d like to remind you to review who can see your stuff—including photos you’re tagged in and things you’ve hidden from your timeline. To help you get started, we’ve added a new Privacy Shortcuts tool to every page.”

The message included a help bubble that points to the new Privacy Shortcuts icon on the Facebook title bar.

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