Evernote updates pricing models

Anthony Caruana
4 May, 2015
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Until recently, Evernote offered two subscription levels: Free and Premium. But they’ve changed things up with a new level and changes to the original Premium subscription.

Evernote’s marketing VP Andrew Sinkov says “Premium models are tricky”. So, they’ve added a new “Evernote Plus tier. Here’s how the new pricing works.

Evernote Basic is the free, starter option. It lacks features such as business card recognition and the ability to email information straight to your Evernote library but will get you started.

Evernote Plus costs US$2.99 per month or US$24.99 per year. It includes 1GB monthly uploads, offline access to notes on mobile, passcode lock, and the ability to automatically turn emails into notes in Evernote.

Evernote Premium costs US$5.99 per month or US$49.99 per year It’s been upgraded to support unlimited uploads – the old Pro version was limited to 4GB per month –  and larger individual note sizes because having all aspects of your projects together in one place is key.

Existing customers with a paid Evernote subscription will automatically be shifted to the Premium subscription.

Opinion

We all love free software but many software developers are discovering the only way to remain in business is to generate revenue. That means there are times when really useful free products either disappear or move towards subscription models.

Evernote has had a paid version for some time. But clearly the price has not attracted enough paying customers. By creating a new, lower cost entry point and removing some functions from the free version they’re hoping to entice customers to part with some cash.

We hope this works as Evernote is an essential tool for our workflow. We’ve been happily paying for the Premium version for some time and will continue to do so.

 

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