Got a craving for pizza? Australian customers don’t even need to pick up the phone anymore after Domino’s Pizza Enterprises launched a world-first pizza ordering iPhone app.
Reflecting the growing trend for retail giants to offer tailor-made iPhone applications, the locally-built Domino’s application allows iPhone or iPod touch users to browse and order their favourite pizzas no matter where they’re located. Regular customers can create an account and save their favourite orders for easy ordering next time they get a pizza craving.
“We are very focused on developing new technologies for our business and we believe our app is a fantastic edition to our online ordering,” said Domino’s CEO Don Meij. “Customers have complete control of the ordering process or if they simply want to view our menu or hot offers, they can do that too. We know our customers lead busy lives, and that’s why we want to give them the freedom to place a Domino’s order when and how it suits them.”
The Australian Domino’s application is the first of its kind in the world and the first pizza ordering app to be made available in Australia. Domino’s has posted a preview video of the app here and it can be downloaded via iTunes via this link.