Display expert: the 9.7in iPad Pro’s colour accuracy is almost perfect

Jared Newman
13 April, 2016
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Just in case you don’t believe your eyes, a third-party display expert has given top marks to Apple’s 9.7in iPad Pro.

Although Apple’s latest iPad looks similar to the iPad Air 2, it contains major improvements in colour, reflectance and brightness, says Raymond Soneira of DisplayMate Technologies. But, as with all displays, there’s room for improvement.

Soneira was especially impressed with the new iPad Pro’s colour accuracy. While the 12.9in iPad Pro got edged out by Microsoft’s Surface Pro 4 last year in terms of noticeable colour differences, the smaller iPad Pro has retaken the throne. “It is visually indistinguishable from perfect, and is very likely considerably better than any mobile display, monitor, TV or UHD TV that you have,” Soneira wrote.

The 9.7in iPad Pro also set a record among tablets and smartphones for low screen reflectance – an often-overlooked quality that helps the screen remain legible in bright ambient light. Although the iPad Air 2 was already a top performer in this category, the new iPad Pro does even better, thanks to an anti-reflection coating that kept out all but 1.7 percent of ambient light in DisplayMate’s tests.

Despite Soneira’s high praise for the 9.7in iPad Pro, he noted display tech can always get better. A major challenge, he said, is preservation of image quality and readability in bright light, where colour saturation gets lost. Future innovations could include “tunable Quantum Dots, special phosphors, fluorescent films or discrete Blue, Green and Red LEDs in order to implement the necessary large Color Gamuts”.

DisplayMate’s tests also took into account the iPad Pro’s ballyhooed True Tone display feature, which automatically adjusts white point and colour balance based on ambient light to look more like physical paper. Soneira didn’t seem so enthused about this feature, saying he’d like to see a slider to make the effect more or less pronounced.

Soneira also reviewed Apple’s Night Shift feature, which reduces blue light as the evening goes on, though the feature isn’t likely to help with sleep as much as Apple claims. Soneira previously told Macworld that these features may not accomplish much beyond a placebo effect and subconscious behavioural changes, and has written his own piece on what consumers can do when using displays at night.

Why this matters: The iPad hasn’t always been at the top of the game in display accuracy, and DisplayMate has previously called out Apple for subpar performance in the iPad Air and early iPad Mini models. While appealing to display geeks may not have mattered much a few years ago, the iPad’s newfound attention toward artwork and photography applications has made colour accuracy a greater priority, and it shows in DisplayMate’s latest tests.

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