Did Apple reschedule its earnings call so it could reveal new Macs?

Oscar Raymundo
7 October, 2016
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MacBook Pro, apple, reviews, macworld australiaApple had set a date for its quarterly earnings call later this month, then that date mysteriously changed.

Apple has rescheduled its FY16 fourth quarter earnings call to Tuesday 25 October. Originally, Tim Cook and company had planned to publicly share quarterly earnings with shareholders on Thursday 27 October. The speculation is that the earnings call date was changed in order to accommodate the announcement of a new MacBook Pro.

Moving the earnings call to earlier in the week gives Apple a chance to quickly move past potentially disappointing quarterly earnings. Otherwise, the company would risk overshadowing a flashy new product announcement with news of less than stellar iPhone 7 sales.

According to 9to5Mac, this is not the first time that Apple has changed the date of its earnings call. Earlier this year, Apple rescheduled so that execs could attend the memorial service of board member Bill Campbell. This time, however, Apple has not disclosed why it switched the date, suggesting that it may have to do with yet-to-be-announced products.

The story behind the story: The world is seriously due for some new Macs from Apple. We’ve been hearing about a new MacBook Pro since April, and rumour has it that the device will be announced this month. This new model would integrate Touch ID and an OLED touchscreen bar at the top of the keyboard.

This summer, new rumours surfaced about the rest of the Mac lineup that may be announced. Bloomberg reported that Apple is also prepping to announce a MacBook Air with USB-C ports, iMacs with new AMD graphics processors and a 5K monitor in collaboration with LG.

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