Chitika mined its data from June 2 to July 3, and found that Macs running OS X Yosemite showed in its logs several times more frequently than did last year’s OS X Mavericks at the same time in its post-unveiling timeline.
Apple introduced OS X Yosemite, which also goes by the more mundane name of OS X 10.10, at its annual Worldwide Developers’ Conference (WWDC). That same day, the Cupertino, Calif. company offered a preview. Only Apple registered developers are to have access to OS X Yosemite at this point; they must pay US$99 annually for a membership and access to pre-release code.
Within the first three days after the conference keynote, Yosemite accounted for 0.15 percent of all US and Canadian Mac traffic on the Chitika ad network. The 0.15 percent would represent 15 out of every 10,000 Macs. At the same point last year, Mavericks had accounted for about 0.01 percent of all Mac traffic.
Thirty days after Yosemite’s availability to developers, its share was 0.20 percent – 20 out of every 10,000 systems – or four times that of Mavericks’ 0.05 percent.
Chitika rationalised the increase use of OS X Yosemite by pointing out that the upgrade features ‘prominent changes,’ including a partial visual overhaul, a revamped Safari browser and Continuity, an umbrella term for several new features that link iPhones and iPads to Macs.
Other web analytics firms have yet to record usage or user share data for OS X Yosemite. That’s not surprising: Last year, Net Applications did not post numbers for OS X Mavericks until September, the month before its public launch.
Apple has not said exactly when it will ship Yosemite, but has pegged the delivery date as some time in spring. If the company follows 2013′s schedule, it will release OS X Yosemite on 21 October.
Before that, Yosemite’s share of Mac traffic – whether measured by Chitika or others – will undoubtedly be much larger than OS X Mavericks in the weeks before its launch, as Apple has promised to issue a public beta of Yosemite this winter.
Yosemite’s public preview will be Apple’s first for OS X in 14 years.
Apple has said it will accept up to one million participants in the public beta program; as of today, it was still taking applications, indicating that it had not exhausted the million-person pool.
Mavericks accounted for 59 percent of all Macs that went online in June, according to Net Applications. The operating system will probably peak at around 70 percent in September before users start snatching the free OS X Yosemite to upgrade their Macs.