Demand high for iPhone with bigger screen, says survey

Madeleine Swain
11 April, 2014
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If you build it [bigger], [they] will come… A new survey from research firm ChangeWave points to serious approval from the mobile phone buying community regarding the idea of an iPhone with a bigger screen.

The survey shows that interest from early adopters and professional consumers is at an unprecedented high level, with 40 percent of respondents (who were planning to buy a smartphone in the next three months) ticking the box that said they’d be ‘very likely’ or ‘somewhat likely’ to buy an iPhone 6 with the following features:

  • larger screen size
  • faster processor, and
  • updated iOS operating system.

This was a US survey, with the proviso that the iPhone would be priced at US$199 with a two-year contract.

All indications seem to be that Apple is looking at releasing two sizes of screen in its next iteration of the iPhone – a 4.7in and a 5.5in, with suggestions that a 4.7in phone would be released first.

Andy Golub of 451 Research says the survey’s findings are significant. “This is the highest level of demand for an unannounced Apple model in a ChangeWave survey – stronger than we’ve seen in previous years for the iPhone 5s and iPhone 5 models prior to their announcements. Speculation over a larger screen iPhone is clearly striking a chord with consumers.”

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