Apple is unlikely to approve the Ekstra Bladet iPhone app unless the paper removes the sight of the “offensive content”, namely nipples.
“I think it’s madness. [The photo of the lady] is not pornographic or offensive in any way – Page 9 girl is a part of Ekstra Bladet soul,” said Ekstra Bladet editor Poul Madsen.
HyperOm adds, the newspaper editor has promised to go to the European Court to fight this “backdoor censorship”, threatening the row could end with Apple in court.
The Danes are not alone in feeling rejected by Apple. Earlier this year The Guardian reported Germany’s Stern magazine had it iPhone app pulled because it ran topless photo spreads, while the newspaper Bild was forced to add bikini tops to its topless models.
Previously Apple’s CEO Steve Jobs has promised a “freedom from porn” policy for the iTunes App Store, suggesting customers buy an Android phone if they wanted to view sexually explicit content.
“You know, there’s a porn store for Android [phones using Google's software]. You can download porn, your kids can download porn. That’s a place we don’t want to go – so we’re not going to go there,” Jobs said.