Curtain goes up on Apple’s Grand Central Terminal Store

Macworld Australia Staff
8 December, 2011
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With Apple due to host a media preview of its prevalent, new Grand Central Terminal store in Manhattan today, the company has revealed aspects of the landmark to the public

Sites including techfootnoteand Business Insider have posted several photos  of the store showing the exposed main entrance stairway and balcony railing.

Grand entrance. Apple has revealed the store’s main entrance stairway, with its logos aligned on each side. [Image via Business Insider].

Inside the square. A look inside the store shows Apple’s trademark timber benches, adorned with MacBook models. [Image via Business Insider].

Apple posted a press release, revealing that the ‘one-of-a-kind’ store will feature two Genius Bars to provide free technical support and advice, in addition to a number of other services offered to customers:

“Convenient services at the Apple Store Grand Central include Personal Pickup, a feature of the free Apple Store App which lets iPhone users shop and buy from anywhere they are, then pick up their purchase when they reach the terminal. Customers using the Apple Store App can even scan and pay for accessories with their iPhone using the new EasyPay function. And new 15-minute Express Workshops offer tips and tricks in a streamlined format to serve customers on a tight schedule.

The store’s expert team has 315 passionate employees who deliver these and other amazing services, which have become the hallmark of Apple retail stores worldwide.

Beyond the balcony overlooking the expansive Main Concourse, the Apple Store Grand Central offers rooms dedicated to some of our most popular services, including the largest area in the world dedicated to Personal Setup. In the Personal Setup room, customers who buy an iPad, iPhone, iPod or Mac can get up and running before they leave the store. There’s also a room designed especially for Personal Training, where new Mac owners learn the basics or take their skills to the next level as part of Apple’s popular [US]$99 One to One program.”

Apple’s Grand Central Terminal Store will officially open its doors to the public Friday, December 9am (EST), offering free Wi-Fi access to its visitors.


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