Consumer tech market will hit $2.1 trillion in 2012

Lucas Mearian
30 July, 2012
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Consumers worldwide are projected to spend some spend US$2.1 trillion in 2012 on digital information and entertainment products, such as mobile phones, computing equipment, digital media and services, according to Gartner.

The Gartner projection for 2012 is US$114 billion more than was spent in 2011, a growth trend the researcher expects will continue over the next five years. Gartner expects spending on consumer technologies and services will grow by US$130 billion worldwide a year through 2016, when it projects that it will reach US$2.7 trillion. “The three largest segments of the consumer technology market are, and will continue to be, mobile services, mobile phones and entertainment services,” said Gartner analyst Amanda Sabia in a statement.

Consumer spending on mobile apps stores and e-text content is expected to triple by 2016 — from US$18 billion in 2012 to US$61 billion, Sabia added. Spending on e-text content (e-books, online news, magazines and information services) will rise from US$5 billion in 2012 to US$16 billion by 2016, she said.

Mobile phones will account for 10% or US$222 billion of the total consumer tech market in 2012. The total is expected to climb to almost US$300 billion by 2016.

Entertainment services, including cable, satellite, IPTV and online gaming is expected to grow from US$210 billion this year to almost US$290 billion in 2016, according to Gartner.

“Our research consistently shows that consumers are willing to pay for content they deem ‘worth it’,” Sabia said.

“However, our research has also found that consumers are willing to tolerate an ad-supported business model in exchange for free functions and content such as personal cloud storage, social networking, information searching, email, IM, person-to-person (P2P) voice (Skype and mobile voice over IP [VoIP]), streaming/downloading video and musical content when accessing the internet, she added.

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