Clips – video editing for the social media world

Anthony Caruana
22 March, 2017
View more articles fromthe author
AAA
News

Not everyone needs a fully-equipped video editor. For some, being able to quickly knock together a few seconds of footage, to share on social media or directly over iMessage or some other instant messaging platform, is all that is needed.

Apple has introduced Clips, a new iOS app specifically for that purpose.  The app is all about combining video clips, photos and music into great-looking videos to share with friends through the Messages app, or on Instagram, Facebook and other popular social networks.

Clips also introduces Live Titles for creating animated captions and titles using just their voice. Fun effects including comic book filters, speech bubbles, shapes and full-screen animated posters help bring out the personality in videos made with Clips.

“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use,” said Susan Prescott, Apple’s vice president of Apps Product Marketing. “The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps.”

Clips lets users create multi-clip videos on iPhone or iPad without timelines, tracks or complicated editing tools. Touch and hold a single button to shoot live video and photos, or add them from the Photo Library. Then add artistic filters, speech bubbles, shapes or emojis. Users can also add full-screen posters with animated backgrounds and customisable text. Clips has dozens of music soundtracks to choose from, and they automatically adjust to match the length of a video.

With Live Titles in Clips, users can add animated captions and titles using just their voice. Captions are generated automatically as a user speaks, and appear on screen perfectly synced with the user’s voice. Users can mix and match different styles, and tap any title to adjust text and punctuation, or even add inline emojis. Live Titles supports 36 different languages.

Videos made with Clips can be shared directly to popular social networks and video websites, including Instagram, Facebook, YouTube, Vimeo and more. When sharing with friends in Messages, Clips can suggest who to share with based on the people who appear in the video, and the people a user shares with most often. When a suggested name is selected, Clips inserts the video right into Messages so it’s ready to send with one tap.

Pricing & Availability
Clips will be available on the App Store for free in April, and is compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod touch 6th generation. Devices must be running iOS 10.3.

Leave a Comment

Please keep your comments friendly on the topic.

Contact us