Chatswood Apple Store open to the public

Matthew JC. Powell
9 August, 2008
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Sydney’s second Apple Store, its first in a suburban shopping centre, opened this morning to subdued scenes compared to the opening of the George Street Store in June. Subdued, at least, in terms of the media frenzy. The Apple faithful queued up outside seemed no less enthusiastic as 9am approached. And the staff, as always, were buoyant.

As with the George Street opening, the entire staff of the Store ran out to greet the queue just before opening, high-fiving and cheering enthusiastically. Then they formed an honour guard, with more clapping and cheering as customers entered, runnimng the gauntlet to collect one of 1000 free t-shirts available for the occasion.

In the first half-hour 280 customers entered the Store (not including a few who snuck back into the queue for extra t-shirts). Apparently the high-fiving gauntlet lasts until the supply of t-shirts runs out — so for the sake of the Apple Store staff, get down here.

The Store is like a microcosm of the George Street Store, offering the full range of services and products including one-to-one training, Genius Bar, a range of software, peripherals and accessories and the full range of products including iPhone which can be activated with your chosen carrier in-store. Training sessions and Genius Bar appointments weren’t being taken for the opening weekend, so people could just walk in. Bookings open Monday.

So it’s all here, just smaller.

Absent is the trademark glass staircase — but where would you put it?

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