Businesses rush to grab free publicity as Apple fans queue for iPhone 5

Macworld Australia Staff
17 September, 2012
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It is no longer only Apple fans who line up at Apple Stores around the world, eagerly awaiting the release of Apple’s new smartphone, companies are sending representatives to gain media exposure and free publicity.

With less than a week to go until its public launch, queues have already formed outside the New York and Regent Street Apple Stores in the US and UK respectively, but CNet reports the iconic New York store’s queue is lead by two couples people seeking media promotion for products, both of whom have camped out at previous Apple launches.

Following the first four is a 19-year-old awaiting money for his place in the queue and two cousins, both musicians, hoping to get publicity for their music, Tech.Fortune reports.

The theme continues outside London’s Regent Street store, where the first two in line are aiming to gain awareness for their Hope Boutique Bakery project, a charity to fund a safe working environment for disadvantaged women.

If you know of any queues starting to form outside Apple Stores ahead of the iPhone 5 launch, let us know in the comments.


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