Business as usual as Apple Store Doncaster opens

David Braue and Chris Oaten
23 May, 2009
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Apple’s fifth Australian retail store is opening its doors today, with several hundred Mac enthusiasts queueing at Westfield Doncaster from the early hours to witness the event [ed. -- Apple Australia later reported that 1000 people were in the initial queue and that the store saw nearly 4000 customers come through the door on its first day].

Located on the first floor at the cavernous Westfield Doncaster shopping centre, the site is the latest in a string of suburban Apple Stores to fill out the company’s retail presence. The Australian Apple Store operations kicked off last year with the opening of the flagship Sydney Apple Store and have since expanded with sites at shopping centres in Sydney’s Chatswood, Melbourne’s Chadstone, and the Gold Coast’s Robina.

The Apple Store Doncaster store is larger than the company’s Chadstone and Robina sites, sporting the now familiar arrangement of tables with Apple’s iconic computers and music players throughout.

The mood at the opening was one of quiet enthusiasm — on the part of the crowd, at least — as the new store’s staff whooped and cheered to keep spirits high. Customers were allowed inside in staggered groups, and cheered as they left the store with their fresh purchases — and, for the first 1000 customers, t-shirts — in hand.

Apple spokesperson John Marx said the store was the latest in Apple’s successful incursion into suburban outlets, but was not offering any clues as to whether the company is planning additional stores in Adelaide, Perth or elsewhere.

One Comment

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  1. sagar says:

    drove 40 kms and 5 minutes late to make the appointment and didn’t get served !!! chaddy store on the other hand was really helpful and a lot more friendly and welcoming…

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