Avid sports fans who have been following the London Olympics may have noticed that many athletes representing Great Britain have been wearing Beats by Dr. Dre headphones during the events. That could be about to change, though, as Olympic chiefs begin cracking down on sponsorship rules.
Despite not being an official sponsor of the International Olympic Committee (IOC) or London 2012, Dr. Dre apparently sent British team members special union jack Beats prior to the start of the games.
British Olympians have been spotted wearing Beats on several occasions, especially during swimming events. Many athletes use the headphones to listen to music and help them focus, including diver Tom Daley, who wore them before his event on Tuesday.
Tennis player Laura Robson also reportedly tweeted about receiving Beats from Dr Dre, but that post disappeared shortly after. Footballer Jack Butland tweeted: “Love my GB Beats by Dre.”
British diver Tom Daley has been photographed by the world’s press wearing the Dr. Dre-branded headphones before events.
According to the regulations put in place by LOCOG (London Organising Committee of the Olympic and Paralympic Games) and the IOC, athletes are not allowed to promote any brand, product or service through any social media platform.
Although no one has received a formal warning, British Olympic Association spokesman Darryl Seibel said on Friday that officials have reminded team leaders of “the importance of protecting our corporate partners” and of rules against endorsing commercial products on Twitter, reports Associated Press.
Seibel highlighted that British athletes are allowed to wear headphones made by sponsor Panasonic.