Bookshop speeds up Uni textbook sales with QR code window display

Macworld Australia Staff
15 August, 2012
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The Co-op Bookshop, in conjunction with PayPal, has constructed a custom-built window display for university students to buy over 160 textbooks without entering a retail store.

Using QR code technology, the wall removes queues, waiting times and, via free postage, the physical strain of carrying a number of books at one time, according to Co-op Bookshop’s Chief Marketing Officer, Greg Smith.

“This exciting new concept was born from a growing student need to reduce the time they spend waiting in line for their textbooks during the busy semester start period.  Students are a fast moving and dynamic group that are at the forefront of technology adoption, so we constantly need to look for concepts like this to them to help them to save time and money on study essentials,” Smith said.

The Co-op Bookshop, Australia’s second largest book outlet, with 850,000 titles on sale and 43 stores across the country, has set up the displays at 10 campuses around Australia, including The University of Sydney, The University of Melbourne and the University of Queensland.

For further details, watch the video below.


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