Black iPod classic ranked fifth in top ten media players

Grace Robinson
10 February, 2011
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Yesterday Australian Macworld reported that Apple’s iPod classic could be discontinued in future product lineups, due to stock shortages online and in various retailers. But with news that the black 160GB iPod classic has just been ranked the fifth best selling media player in the US for 2010, it seems that the classic may be here to stay.

In sales results from The NPD Group, the black iPod classic was tracked using market research that categorised individual models and colours, reports AppleInsider.  Products, like the iPod nano, that come in a range of colours were diluted across individual groupings. Nonetheless, Apple’s only hard-drive-based media player shows strength in sales. Interestingly, the silver model iPod classic did not rank among the top ten.

The best media player in the U.S in 2010, was the third-generation 8GB iPod touch. In second places was the fourth-generation 8GB iPod touch. Apple’s fourth-generation 32GB iPod touch was ranked third and third-generation 32GB iPod touch came in fourth. The black iPod classic was placed next, ahead of all models and colours of iPod nano and iPod shuffle.

NPD’s research includes sales in retail stores, as well as online sites, including Apple’s official Web store.

The commercial success of the iPod classic dampens rumours that it would be phased out, in favour of flash drive devices.

Apple took nine of the top ten places of best selling media players in the US, 2010. The 4GB Sandisk Sansa Clip+ was placed tenth.

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