Nokia’s market share to flatten? You bet!

Macworld Australia Staff
10 May, 2013
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In 2013, there is very little that bookies and betting agencies do not put up for punters to grab a piece of, and the newly-released $99 Nokia Asha 501 smartphone is not immune.

Betting company Sportsbet has opened betting on Nokia’s expected smartphone market share in the second quarter of 2013 in the wake of the cheap smartphone launch.

Sportsbet is expecting Nokia to continue its 4.3 percent market share from the first quarter, with the 4.0 percent to 4.9 percent bracket fetching $2.20.

A market share dip below 4 percent is paying $2.50, a rise to between 5 percent and 5.9 percent will earn punters $4 and a dramatic increase to 7 percent or above is priced at $13.

According to’s Brigitte Lowsby, “Nokia once ruled the mobile world, but ironically now, people are not connecting with them anymore and a further fall from grace looks on the cards according to our odds.”

A list of the odds are as follows:

Nokia Q2 2013 Smartphone Market Share
$2.20     4.0% – 4.9%
$2.50     Under 4%
$4.00     5.0% – 5.9%
$9.00     6.0% – 6.9%
$13.00   7% or over



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