Beats By Dr. Dre receives its own section in the Apple online store

Harry Tunnecliffe
8 August, 2014
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Beats by dr. dre-tim-cook-apple-macworld-australiaAfter recently giving an official welcome to the recently acquired Beats Electronics, Apple has added a Beats by Dr. Dre section to the top line of the Accessories section of the Apple online store, sitting alongside the other headline sections – All Accessories, Apple Accessories, Exclusives, Now Trending and Gift Cards.

First reported by 9to5mac, the new section contains a brief introduction to four separate links to shop for Beats headphones, in-ear headphones, speakers and accessories.

Additionally, you can still find the Beats products in their original location under the Headphones section, and there is also an added section in the Apple Store iOS app.

In May, Apple acquired the headphone/audio products company and subscription music streaming service for US$3 billion, broken down into a purchase price of around US$2.6 billion, with a further US$400 million to be invested over time.



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