Beatles not coming to iTunes?

Matthew JC. Powell
30 October, 2008
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Apple Corps Ltd — the Beatles’ company — and MTV networks have put out a press release this afternoon announcing that they will shortly be making an announcement of an exclusive agreement to “develop unprecedented global music project”. While details of the project are unknown (the actual announcement is at 1am AEST tomorrow) the word “exclusive” would seem to imply that whatever this project is, Apple Inc, and therefore iTunes, is not included.

Speculation that the Beatles catalogue, as well as other Apple Corps artists such as Badfinger, would soon be joining the iTunes library has been rife for years, as Steve Jobs has on several occasions included Beatles songs and even Beatles images in his keynote addresses at Macworld Expo and WWDC. And since the long-running legal dispute between the two Apples endeed (in a settlement by which Apple Inc ended up owning the Apple Corps name and trademark) it has seemed a foregone conclusion.

Indeed, an interview with Sir Paul McCartney in one of the British gossip mags included a throwaway line about how he was planning to share a vegetarian recipe with Steve Jobs — clearly they’ve been talking.

The MTV announcement, therefore, is a bolt from the blue. We’ll be taking part in the teleconference and will post more details early tomorrow morning.

UPDATE: turns out it’s about some video game. Go back to your homes, people, nothing to see here.

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