Australian Macworld goes digital for the iPad

Australian Macworld staff
26 May, 2010
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Australian Macworld, the longest-running Mac magazine outside the US, is now available as a digital download.

With the release of Apple’s innovative iPad tablet computer, the requests for a digital version of Australian Macworld have reached fever pitch. Everyone wants to experience magazines on the beautiful new tablet, and no magazine is more suited to reading on an Apple device than Australian Macworld!

“It is with great pleasure that we can announce that Australian Macworld is available from today as a digital download for iPad, iPhone, Mac – and even PC – through the incredibly popular Zinio magazine marketplace,” says Australian Macworld associate publisher Liana Pappas.

“We’ve held off releasing until now because of the multitude of options available – it was impossible to tell whether any of them would be successful,” she says. “However, one look at the Zinio app on the iPad, and our decision was made. It is the simplest, most beautiful way to view print-formatted digital content.”

The June issue is the first cab off the rank, being released simultaneously on Zinio and newsstands. Readers can buy individual issues or subscribe for 12 months at a discounted rate. Back issues will also be made available over the coming months so you can catch up on any that you might have missed. You can even buy a digital version of the Mac Basics Superguide 2, which is sold out on newsstands.

Our digital issues are full versions of the monthly print magazine, and include internet links to extra online content and relevant websites. If you’re reading on an iPad, it all happens within the Zinio app – available as a free download from Apple’s App Store (iTunes link).

What if you don’t have an iPad, but still want to read Australian Macworld digitally? We’ve got you covered: Zinio has reader apps for iPhone, iPod touch, Mac and PC, or you can read online via a web browser such as Safari or Firefox.

Reading via Zinio is as simple as reading the print mag. It offers full-screen portrait and landscape views, easy zooming to see the finer details, and the ability to browse or search. See a great article on the contents page? Just click it and you’re there.

Better still, each copy you buy is yours to keep, and will work with any Zinio app you use. You can even print your favourite articles to read the old-fashioned way – great for keeping a copy of help features handy for when unexpected problems crop up.

“This new partnership with Zinio offers our readers and advertisers an exciting new opportunity: readers can get the latest issue anytime, anywhere in the world, and advertisers have a more interactive platform and more readers than ever to whom they can showcase their products,” Pappas says.

The current print version will continue as it has for the past 25 years – offering the best in Australian Mac news, reviews, columns, and features. Australian Macworld online continues to grow with new staff, a boom in readership and, soon, a great new look.

Price and availability.

Australian Macworld is available now through Zinio for $6.95 per issue, or $59 for a 12-month subscription. Back issues (three issues prior to current) are priced at $2.95. (All prices include GST.)

In our annual reader survey, 44 percent of our loyal fans responded that they want both print and digital, so we are working with Zinio to get a dual subscription or special rates up and running for those readers.

About Australian Macworld: Published by Niche Media, Australian Macworld is the longest-running Mac magazine outside the USA, and is now in its 25th year of print. We publish 12 issues a year – which are read by more than 60,000 Mac fans every month – plus the much-loved Superguides. The Macworld.com.au website is now in its third year and is a great companion to the print edition, offering up-to-date news and information from the Apple universe, plus exclusive features and reviews. As well as a focus on Apple technology, we track developments in video, photography, music, mobile computing and lifestyle technology. The AMW Forums are also highly popular, offering a place for readers to express their thoughts, seek help and give advice.

About Zinio: Zinio is revolutionising reading. Through digital products and services, the company creates better ways for people to discover published content, get more of it and do more with it. Zinio works closely with publishers worldwide to reinvent reading. For consumers, Zinio enables the ability to shop for, search inside, read, share and save digital content in new ways and on many devices. With over 50,000 digital magazines and books, and e-stores localised in 15 languages, zinio.com is the largest online newsstand in the world. Founded in 2001 and privately held, Zinio is headquartered in San Francisco and has offices in New York, London, Paris, Barcelona and Taipei. Zinio gives you a better way to read.

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