Apple’s smartphone market share drops to three-year low

John Ribeiro
29 July, 2013
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Apple’s share of the smartphone market dropped in the second quarter to its lowest level in three years, research firm Strategy Analytics said.

The share of the iPhone slipped to 13.6 percent in the quarter from 16.6 percent in the same quarter last year. The largest vendor Samsung Electronics, however, saw its share soar to over 33 percent from over 31 percent in the same period. Samsung shipped over two times the number of smartphones Apple did in the quarter, Strategy Analytics said.

Apple is at risk of being trapped between 3in Android smartphone models at the low end and 5in Android models at the high end, the research firm said Thursday. The market share of the iPhone in the second quarter was the lowest since the second quarter of 2010, it added. In contrast, Samsung saw strong demand in China and other countries for its flagship Galaxy S4 device, which helped increase volumes.

Sales of the iPhone hit 31.2 million in the April to June quarter, a record for the period, Apple said earlier this week. It had sold 26 million phones in the same quarter last year.

Overall, smartphone shipments grew 47 percent year-on-year to reach a record of 230 million units in the second quarter of 2013, Strategy Analytics said. LG had a share of 5.3 percent, while ZTE had five percent and Huawei Technologies had 4.8 percent of the smartphone market. The research firm listed other vendors as together having a share of 38.2 percent in the quarter.

IDC reported Thursday a 52.3 percent growth in the smartphone market with 238 million units shipped in the second quarter. Buyers may have postponed iPhone purchases expecting the launch of a next-generation device in the spring, it added. Apple’s sales could accelerate globally if it launches a lower-cost iPhone and continues to penetrate prepaid markets in the quarters to come, IDC said.

The worldwide mobile phone market grew six percent year-over-year in the second quarter of 2013 to over 432 million units, according to IDC. Strategy Analytics said shipments reached 386 million units, an increase of four percent year-on-year.

Strategy Analytics and IDC stood by their numbers when asked about the variations in their estimates. IDC has, for example, reported that Samsung’s share of the smartphone market had dropped to 30.4 percent from 32.2 percent in the same quarter last year, even as Strategy Analytics said that Samsung had increased market share. “We are fairly confident of our numbers,” said Neil Shah, senior analyst at Strategy Analytics.

Nokia’s share dropped in the handset market to 15.8 percent as its shipments fell 27 percent to about 61 million in the second quarter, said Strategy Analytics. The Finnish vendor was hit by “fading Symbian smartphone volumes and lacklustre feature phone demand,” as it continued to struggle in the big three markets of China, the US and India, the research firm said.

by John Ribeiro, IDG News Service

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