The numbers show that quite clearly it is the iPhone that is the Cupertino, California company’s greatest source of income. Apple reported that it sold 51 million iPhones during the period, which is over three million more than during the same period a year ago (the figures for the first quarter in 2013 were 47.8 million). This figure is an all-time quarterly record for Apple, which may be seen as at least some vindication of the company’s decision to release two different iterations of the smartphone at the same time.
Apple set another record with iPad sales – shifting 26 million units (compared to the previous record of 22.9 million, sold in the equivalent financial quarter of 2013).
The company has famously always been about gross margins, though, and these dipped slightly, greater sales notwithstanding. Apple’s gross margins went from 38.6 percent to 37.9 percent, compared to the same quarter a year ago.
This all translates to a revenue of US$57.6 billion, with a net profit of US$13.1 billion. That profit figure was the same as last year’s when revenues were less – US$54.5 billion.
Considering the doom and gloom cast over the future of desktop computing, it’s interesting to note that Mac sales were also up – a 19 percent rise over last year, with 4.8 million units sold.
Not so surprising is the continuing downward trend of iPod sales. Despite it being the holiday season and a time of serious gift giving, iPod sales were only 23 percent of iPads, suggesting a trend towards parents deciding against buying their children iPods in favour of iPads. Unit sales of the music and gaming gadget had dropped 52% year-over-year, with analysts estimating that the sales that did take place were largely of the iPod touch, rather than the non-iOS supported nano, classic or shuffle.
Total revenue by percentage:
- iPod 2%
- Accessories 3%
- iTunes 8%
- Mac 11%
- iPad 20%
- iPhone 56%
Also in the not-so-surprising basket are the figures from China. Even though Apple’s new deal with China Mobile has yet to kick in, sales in the region were still up year-over-year with US$8.8 billion compared to US$6.8 billion.
Apple announced that 63 percent of its revenue came from outside the US.
The company also released its earnings forecast for the second quarter. With no major releases planned, the company is expecting revenue between US$42 billion and US$44 billion, with gross margins between 37 percent and 38 percent. For comparison, the total revenue for the second fiscal quarter of 2013 was US$43.6 billion.
For Wall Street watchers and investors, the earnings per share were in line with estimates from analysts – $14.50 per share. Apple will pay a cash dividend of $3.05 per share on 13 February.