Apple opened its seventh Sydney store today.
As with all Apple Store openings, there was much cheering, high-fiving, and running around from the army of exceptionally pretty hipsters in bright blue shirts before the doors opened. People were still cheering and clapping twenty-nine minutes after the store had opened, with the queue stretching around the top floor, and taking around 40 minutes from joining the queue to get clapped in.
The Apple Store is on the third floor of Broadway Shopping Centre, and a few kilometres from the three storey flagship Sydney store. Broadway is the unofficial shopping mall of Sydney’s Inner west, and with Sydney University just across the road, the new store will be busy for Apple.
As for the store itself, well, it’s an Apple Store, and looks pretty much like every other Apple Mall store you’ve ever seen. Clean benches, shiny apple products, a row of Genii down the back., and about the same size as Apple’s Chadstone store.
We’re giving away two shirts (still in their boxes) from the opening, to win one head over to MacTalk.