Apple’s hardware chief steps down

Macworld Australia Staff
29 June, 2012
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Apple has announced the retirement of Senior Vice President of Hardware Engineering Bob Mansfield, and has said his place will be taken by Dan Riccio, formerly Vice President of iPad Hardware Engineering.

Mansfield, who began working with the tech giant in 1999, has run Apple’s Mac hardware division since 2008 and the iPod and iPhone hardware division since 2010. Mansfield has also been in charge of Apple’s iPad hardware from its inception in 2010.

In a press release issued this morning Apple CEO Tim Cook said Mansfield had played a large role in a number of Apple’s biggest releases.

“Bob has been an instrumental part of our executive team, leading the hardware engineering organisation and overseeing the team that has delivered dozens of breakthrough products over the years,” Cook said. “We are very sad to have him leave and hope he enjoys every day of his retirement.”

He said that Dan Riccio, who joined Apple in 1998, has “been one of Bob’s key lieutenants for a very long time and is very well respected within Apple and by the industry”.

“Our hardware engineering team is the best engineering team on earth and will not miss a beat during the transition,” Cook added.

Apple’s stock performed well during that time, and two years ago Mansfield reportedly sold Apple shares worth more than US$10 million.

A certain amount of attrition among senior managers was inevitable following Jobs’ death last October, said industry analyst Roger Kay of Endpoint Technologies.

“While Jobs was there, there was this sense of anticipation and excitement, of being part of a once-in-a-generation type experience. It’s easy to imagine that after his death it could become a bit anticlimactic.”

“I would call this normal post-Jobs-ean attrition,” he said.

Still, it is not an insignificant departure. Mansfield will be replaced by Dan Riccio, a vice president in charge of iPad hardware engineering who currently reports to Mansfield. Riccio joined Apple shortly before Mansfield did, in 1998.


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