Apple’s Eddy Cue auctions off lunch date, MacBook Air for charity

Gregg Keizer
15 July, 2014
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Eddy Cue, MacBook Air, charity, bid, macworld australiaApple’s chief of internet software and services, Eddy Cue, has taken a cue from his boss and put himself up on the charity auction block.

Apple’s internet honcho Eddy Cue is auctioning a lunch date and MacBook Air to raise money for a literacy-reward program sponsored by college basketball coaches.

Cue, a 25-year veteran of Apple, offered a lunch date on the firm’s Cupertino campus and threw in a 13in MacBook Air – which lists for $1,399 – on the CharityBuzz.com website. As of the time of writing, there were 20 bids and a current leader offering US$21,000 for the chance, higher than the expected outcome of US$10,000.

Apple CEO Tim Cook has auctioned off face time on CharityBuzz twice before, most recently this autumn when a lunch date raised US$330,000 for the Robert F. Kennedy Center for Justice and Human Rights. In 2013, Cook pulled in US$610,000 for the RFK Center when he offered a coffee klatch to the winning bidder.

Cue’s auction results will be donated to the National Association of Basketball Coaches Foundation, the charitable and educational arm of the US National Association of Basketball Coaches (NABC), which represents US college-level coaches. The foundation’s chief beneficiary is “Ticket to Reading Rewards” (TTRR), a literacy reward program that provides tickets to NCAA (National Collegiate Athletic Association) basketball games to middle schoolers who read books outside the classroom.

TTRR runs in about 150 schools in the US, according to the program’s website.

Cue was joined in the charity auction by a number of notable NCAA coaches, including Roy Williams of the University of North Carolina, Bill Self of the University of Kansas, Tom Izzo of Michigan State and Mike Krzyzewski of Duke University.

Both Cue and his boss, Cook, have a connection to Krzyzewski, who has coached the men’s team at Duke since 1980. According to his LinkedIn profile, Cue earned his degree in computer science and economics at Duke in 1986. Cook also went to Duke, where he received his M.B.A.

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