Apple Watch already sold out

Anthony Caruana
13 April, 2015
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Apple-Watch-FAQ-macworld-australiaAs is the case with almost every new product Apple launches, pre-sales of the Apple Watch have lead to an anticipated sell out. So, unless you got in early last Friday when pre-orders opened, you can expect to wait at least a couple of weeks after April 24 when the Apple Watch officially goes on sale.

According to a report by Slice Intelligence close to a million watches were ordered in the US alone with many people ordering more than one unit and the Apple Watch Sport, the least expensive model, most popular.

Although the 38mm screen models are less expensive than the 42mm units, it’s the larger display that has dominated sales with close to three-quarters opting for the bigger screen.

Slice’s data is based on sales projections using e-receipt data from 9,080 online shoppers who have opted to have their inboxes tracked for receipts.

A quick scan of the Australian Apple Online Store reveals shipping for some units has already slipped back to June 2015.

 

3 Comments

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  1. Jami says:

    It does make you wonder though how much of this constraint is artificial.

    After all it is the most basic of economic theories that limiting supply increases demand. (as it makes the product seem more desirable)

  2. Macworld Australia Staff says:

    My suspicion is Apple’s constraint is around what they forecast the ongoing demand will be rather than the initial burst.There’s little point creating a factory that can build 50 million watches if that’s only the first month demand. Once the initial excitement wears off, the supply/demand balance will be met.

  3. Richard says:

    I suspect there will be huge sales, mainly by people who feel they should have one, but are not really sure why.

    I do not wear a watch at all, so I won’t be buying one.

    P.S. I used to be an Apple developer, back in the APPLE + days !!!!

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