Apple updates App Store guideline for Apple Watch

Anthony Caruana
29 April, 2015
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During yesterday’s earnings call, Apple CEO Tim Cook mentioned that there were already over 3000 Apple Watch apps in the App Store. In our own store browsing and some app updates, we’re seeing Apple Watch integration arriving in everything from the Nike Running app to Avea’s app for controlling smart light bulbs. But you won’t be seeing apps that are just watchfaces or simple things like fart apps.

Apple’s App Store Review Guidelines have been updated. In section 10 of the document, specific mention has been made of the new Watch OS that drvies the Apple Watch. The updated guidelines are:

10.2 Apps that look similar to Apps bundled on iOS or Watch OS devices, including the App Store, iTunes Store, and iBooks Store, will be rejected

10.7 Watch Apps whose primary function is telling time will be rejected

There aren’t any other specific mentions of the Watch OS but one other guideline is worth noting if you’re an aspiring developer.

2.11 Apps that duplicate Apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra Apps

So, if there are already a bunch of apps in the store that do what you’re planning, don’t bother.

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