Apple TV now shipping

Macworld Australia Staff
28 September, 2010
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Internet reports of shipping delays for Apple’s revamped Apple TV turned out to not be worth the virtual paper they were printed on. Customers who’ve ordered Apple’s set-top box have begun receiving email notifications that their devices are on the way.

Apple unveiled a sleeker Apple TV at the start of September, with Steve Jobs telling reporters at a 1 September music event that the device would ship in four weeks’ time.

Last week, however, some websites reported that the Apple TV wouldn’t arrive until mid-October, using an email from Apple (and some flimsy logic) to make their case. The email offered to refund expedited shipping for some Apple TV pre-orders – a not-unprecedented practice by Apple.

Cut to Monday, when early Apple TV adopters around the internet, including several Australian Macworld contributors and editors, received email confirmations that indeed their Apple TVs had shipped. One confirmation email promises delivery to Australia by 1 October, and the TNT tracking site currently has it sitting in Hong Kong.

The new Apple TV, you’ll recall, is smaller, blacker, and hard drive-less compared to its predecessor, relying on renting and streaming to watch the movies you crave. We’ll have a detailed first look at the device as soon as it arrives in our office – on schedule, as it turns out.


4 people were compelled to have their say. We encourage you to do the same..

  1. NickT says:

    hmm.. I too received the Shipment Notification on Monday night… and sure enough, on the 28th mine was in Hong Kong.

    Trouble is, it’s now the 30th, and mines STILL in Hong Kong, with a delayed message :^(

    30 Sep 2010 10:45:00 Hong Kong Delay. Recovery Action Underway
    28 Sep 2010 17:18:00 Hong Kong Connection Delay. Recovery Actions Underway.

  2. AMW staff says:

    Same here, NickT. Looks like there could be a delay. I’ve contacted Apple to see if anyone knows what’s happening.


  3. NickT says:

    Still no change here, and still no idea what’s going on. It’s the lack of info from Apple that frustrates me the most.

  4. AMW staff says:

    I understand the frustration, but it’s probably a TNT fault at this stage. Let’s hope we hear something soon.


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