Internet reports of shipping delays for Apple’s revamped Apple TV turned out to not be worth the virtual paper they were printed on. Customers who’ve ordered Apple’s set-top box have begun receiving email notifications that their devices are on the way.
Apple unveiled a sleeker Apple TV at the start of September, with Steve Jobs telling reporters at a 1 September music event that the device would ship in four weeks’ time.
Last week, however, some websites reported that the Apple TV wouldn’t arrive until mid-October, using an email from Apple (and some flimsy logic) to make their case. The email offered to refund expedited shipping for some Apple TV pre-orders – a not-unprecedented practice by Apple.
Cut to Monday, when early Apple TV adopters around the internet, including several Australian Macworld contributors and editors, received email confirmations that indeed their Apple TVs had shipped. One confirmation email promises delivery to Australia by 1 October, and the TNT tracking site currently has it sitting in Hong Kong.
The new Apple TV, you’ll recall, is smaller, blacker, and hard drive-less compared to its predecessor, relying on renting and streaming to watch the movies you crave. We’ll have a detailed first look at the device as soon as it arrives in our office – on schedule, as it turns out.