Apple to release cheap US$99 iPhone – report

Karen Haslam
12 January, 2013
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Apple will release a  cheaper iPhone will cost between US$99 and US$149, according to a Bloomberg report. . The news has sparked a debate about whether a cheaper iPhone will be a good or a bad thing for Apple. On one hand it might open Apple up to the emerging markets, but on the other Apple’s brand may lose some of its shine.

The Bloomberg report comes a day after the Wall Street Journal published its own story claiming that Apple is working on a cheaper iPhone for launch this year.

The idea that Apple will launch a cheaper iPhone, or an iPhone mini – on the assumption that it will follow the same naming convention as the iPad mini – is by no means a new rumour.

Bloomberg’s source claims that the device will use cheaper parts and that it might be smaller than current models. This contradicts a DigiTimes report that indicated that Apple could be considering a 5in screen size for the cheaper iPhone, however, all three reports appear to agree that Apple will use low-cost materials.

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