Apple to launch new iMacs in June

11 April, 2012 by Jonny Evans.
AAA
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Apple seems set to introduce new iMacs in June using Intel’s new Ivy Bridge processor. A recent Digitimes report postulates both Quanta and Foxconn will be manufacturing new Ivy Bridge iMac models, with the new computers set to ship in June.

Noting a report in the Chinese-language Economic Daily News, Digitimes claims: “The new iMac is rumoured to feature an anti-glare display with Intel’s latest Ivy Bridge-based i5 and i7 processors, noted the paper adding that Apple is also set to launch MacBook Pro notebooks featuring Ivy Bridge processors at the end of the second quarter.”

Reports suggest that Apple will offer anti-reflective displays on a redesigned iMac when it launches. There is also speculation that Apple may put high-res ’Retina Display’ equivalents inside its future laptops. Should Apple pop these things inside the iMac, this would immediately make an iMac a go-to destination for movie playback, and would help link Apple’s media-based device strategy: iTunes, iPhone, iPad, the Mac and iCloud.

Apple’s iCloud plans have been attracting much attention lately on news the company plans to open another data center in Prineville, Oregon, situated just a quarter mile away from a Facebook data center. This will be a 160-acre site.

What’s interesting about this is that Apple’s existing iCloud data center in North Carolina potentially offers server capacity to rival Google. “Apple could get away with a tenth of the space to run its iCloud at current capacity…Meanwhile Apple is running chunks of its iCloud on Microsoft Azure and Amazon S3,” notes TechEye, citing i Cringely.

If that’s true then it is also interesting to note Apple’s move to build a 4.8-megawatt hydrogen-powered electricity generator close to its North Carolina data center. This will work in conjunction with a 20-megawatt solar farm and is set to go online by toward the end of the year.

What’s interesting here is that with Apple not yet fully exploiting its existing data center assets, just what does it need a power production capacity equivalent to 24.8 megawatts for? And why is it building out server capacity to rival Google for the iCloud service which requires a fraction of such capacity?

I suspect the answer will be in Siri, and Apple co-founder, Steve Jobs’ prophetic words: “We did not go into search.” And this leads me to anticipate that the next few months could become extremely interesting as we witness Apple’s attempt to innovate with iCloud, Siri, and search.

 

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