From the message, it seemed Dalrymple was suggesting that Apple will hold two separate media events, one for the iPhone and one for the iPad mini.
The AllThingsD report claims that Dalrymple’s theory is “confirmed”, citing “several sources”.
“Only after the next-generation iPhone is out the door and on sale will Apple announce the smaller iPad it’s been working on. That device, which is expected to have a display of less than eight inches, will be uncrated at a second special event, which sources said is currently scheduled for October,” AllThingsD’s John Paczkowski said.
Dalrymple’s message came after John Gruber from Daring Fireball gave his opinion on ‘Sharing the Space’ around the rumoured September 12 event, leading Dalrymple to say, “Oh that Gruber is a smart fellow.”
“But the more I think about it, the less sense it makes for the iPhone to even share the stage at the announcement with any other product. The iPhone is too big, too cool, and garners too much attention — and it’s in Apple’s interest to keep that attention undiluted. I’m thinking it makes more sense for Apple to hold two events,” Gruber said.
Gruber’s thinking stems from Apple saturating the market with its products’ hype, with the media and public attention on the upcoming iPhone – which will include news, reviews and help guides – into the weeks following its announcement and release, Apple would be smart to spread out its public focus into October with the iPad mini.
“First, an iPhone event, focused solely on the new iPhone and iOS 6. Then, the iPhone ships nine days later, and there’s another wave of iPhone-focused attention as the reviews come out. Then, in the first or second week of October, Apple holds its traditional “music event”, exactly along the lines of the events at which they’ve been debuting new iPods for the last decade. An event where the iPad Air, new iPod Touch, and maybe even new or at least updated iPod music players (eh) share the stage, tied together with the theme of consuming iTunes media content — that I can buy. An event where the iPhone shares the stage? That I’m not buying,” Gruber wrote.
When it was first reported that Apple will hold the rumoured iPhone 5 media event on September 12, Dalrymple responded with a “yep”.