Apple to launch iPhone and iPad mini separately

Macworld Australia Staff
27 August, 2012
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Apple will hold a second product launch for the rumoured iPad mini in October according to reports, instead of an announcement along side the next-generation iPhone in September.

Website AllThingsD has backed claims from Jim Dalrymple, a renowned Apple journalist from The Loop, who posted a message surrounding the iPhone and iPad Mini events last week.

From the message, it seemed Dalrymple was suggesting that Apple will hold two separate media events, one for the iPhone and one for the iPad mini.

The AllThingsD report claims that Dalrymple’s theory is “confirmed”, citing “several sources”.

“Only after the next-generation iPhone is out the door and on sale will Apple announce the smaller iPad it’s been working on. That device, which is expected to have a display of less than eight inches, will be uncrated at a second special event, which sources said is currently scheduled for October,” AllThingsD’s John Paczkowski said.

Dalrymple’s message came after John Gruber from Daring Fireball gave his opinion on ‘Sharing the Space’ around the rumoured September 12 event, leading Dalrymple to say, “Oh that Gruber is a smart fellow.”

“But the more I think about it, the less sense it makes for the iPhone to even share the stage at the announcement with any other product. The iPhone is too big, too cool, and garners too much attention — and it’s in Apple’s interest to keep that attention undiluted. I’m thinking it makes more sense for Apple to hold two events,” Gruber said.

Gruber’s thinking stems from Apple saturating the market with its products’ hype, with the media and public attention on the upcoming iPhone – which will include news, reviews and help guides – into the weeks following its announcement and release, Apple would be smart to spread out its public focus into October with the iPad mini.

“First, an iPhone event, focused solely on the new iPhone and iOS 6. Then, the iPhone ships nine days later, and there’s another wave of iPhone-focused attention as the reviews come out. Then, in the first or second week of October, Apple holds its traditional “music event”, exactly along the lines of the events at which they’ve been debuting new iPods for the last decade.  An event where the iPad Air, new iPod Touch, and maybe even new or at least updated iPod music players (eh) share the stage, tied together with the theme of consuming iTunes media content — that I can buy. An event where the iPhone shares the stage? That I’m not buying,” Gruber wrote.

When it was first reported that Apple will hold the rumoured iPhone 5 media event on September 12, Dalrymple responded with a “yep”.



One Comment

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  1. Joffre Arteaga says:

    hello my friend , i would like to begin with the simple sentence Apple wont make an iPad Mini for one there is no market for a 7 inch tablet there has never been one , think about it every company that has tried the 7 inch tablets has quickly found them self’s making a ten inch tablet Samsung started 7 then went 10 ,Motorola started 7 then went 10, Microsoft has gone straight for a 10 inch and not bothered with a 7 , Rim was said to follow up the Playbook with a 10 inch but financial and market trouble had them ditch the tablet and concentrate on mobile phones , Amazon is making them at a huge loss hoping to make up the money on content bought by consumers and all they say is they have sold lots by combining all Kindle sales with the Fire, Google is also making the nexus 7 at a loss,Apple is not a company that makes products at a loss and also they don’t have a history of drowning the market with products like Tim Cook said we put our arrows behind a few products, Samsung on the other hand has phones and tablets that you cant count and probably go crazy trying.You honestly believe that on their way to becoming a trillion dollar company that they will jeopardize that by making a real cheap tablet and take sales from the big ipad, If they do announce one i will be very shocked but i honestly think its just wishful thinking.

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